privacy policy

Last Updated: June 24, 2026

Colony House Motor Lodge, LLC (the “Colony House”, “we”, “our”, “us”) values your privacy and is committed to protecting  your personal information. This Privacy Policy explains how we collect, process, retain, and disclose your personal information when you visit our website, make a reservation, login into your account, use our wifi and internet connection, or otherwise interact with our services (collectively, the “Services”).

It also describes your choices regarding your personal information and how may contact us with questions about our privacy practices.

This policy applies only to information we collect:

• Through our website and any other services that link to this Privacy Policy.

• In communications with you, including email, text messages, chat, or other electronic messages, related to the Services.

• When you interact with our advertising and applications on third-party websites or services, that include a link to this policy.

It does not apply to information collected:

• Through any other means, including on any other website operated by us or any third party that does not link to this Privacy Policy; or

• By any third party, including through applications, content, or advertising that may link to or be accessible from our Services.

Please read this policy carefully to understand our policies and practices regarding your personal information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Children’s and Minors Information

Our website and Services are not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. We do not knowingly collect personal information from children under 16 via our website. If you are under 16, do not use or provide any information on this website or through any of its features, register on the website, make any purchases through the website, use any of the interactive or public comment features of this website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at [EMAIL]. If you are under the age of 16 and wish to obtain our services or provide personal information on our website, ask your parent or legal guardian to contact us.

Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information.

The Personal Information We Collect or Process

“Personal information” means information that identifies you and relates to you as an individual, such as your name, contact details, or payment information. The types of personal information we may collect include:

• Contact Information: such as your name, mailing address, email address, and phone number.
• Payment Information: such as credit or debit card details and limited information about your payment method used to complete a reservation. Payment processing may be handled by third-party providers.
• Location Information: such as your city, state, or country.
• Device Information: such as your IP address and basic information about the device you use to access our website or Services.
• Reservation Information: including your booking details and stay history.
• Other information that you or your authorized agent provide to us.

We also collect:

• Statistics or aggregate information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Services feature.

• Technical Information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), page interaction information, or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with personal information so that it directly or indirectly identifies an individual, we treat the combined information as personal information.

How We Collect Your Personal and Other Data

1. You Provide Information to Us.  We collect information about you when you interact with our website or any services that link to this Privacy Policy.
2. Automatically Through Our Services. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include personal information. Information collected automatically may include usage details, data logs, traffic data, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies, including the details of your interactions with our Services.
   
   1. •Cookies. A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.
   2. Web Beacons. Some parts of the Services may contain small electronic files known as web beacons that permit the Company, for example, to count users who have visited those parts or and for other related statistics.
3. Third Parties. We may use third-party service providers, such as analytics and booking partners, that use cookies or similar technologies to collect information about how you use our website. This information helps us understand how our site is used and improve our services. We do not control how these parties use their tracking technologies. For more information about their practices, please review the privacy policies of those providers.
4. Business Partners and Service Providers. We may receive information about you from other sources, such as our booking partners, travel agencies, or service providers, and combine that information with the details you provide to us directly. We use this information to manage your reservation, improve our services, and enhance your overall experience with us.
5. Social Media Platforms and Public Forums. Any information you share through social media platforms and public forums may be visible to others. Please use caution when submitting personal information in these areas, as such information may become publicly accessible and is not controlled by us.

How We Use Your Information

We use information we collect from you or that you provide to us, including any personal information, to:

• Process and manage your reservation and stays
• Communicate with you about your booking or respond to your inquiries.
• Improve our services, website, and guest experience.
• Send you updates about out services, including important notices or changes.
• Enforce our agreement and comply with legal obligations.
• Use information with your consent for any other disclosed purpose.

Who We Disclose Your Information To

We may share information that does not identify you personally (such as aggregated or anonymized information) without restriction.

We may share personal information in the following circumstances:

• With vendors and service providers who assist us in operating our business, such as payment processors, booking platforms, IT providers, and marketing partners. These parties are required to use your information only for the services they provide to us.
• In connection with a merger, sale, or transfer of all or part of the business assets, including as part of a bankruptcy or similar proceeding.
• To fulfill the purpose for which you provide the information or with your consent
• To comply with applicable law, regulation, legal process, or governmental request.
• To protect our rights, property, or safety, as well as those of our guests or others, including to prevent fraud or misuse or our services.

The categories of personal information we may disclose include:

• Contact information, such as your name and contact details;
• Payment information, such as limited details related to your payment;
• Demographic information, such as general profile or preference information you provide;
• Location information, including general geographic location;
• Device information, such as IP address and device-related  data; and
• Other information you choose to provide to us in connection with use of our Services.

Your Rights and Choices About Your Information

This section describes mechanisms you can use to control certain uses and disclosures of your information and rights you may have under state law, depending on where you live.

Advertising, marketing, cookies, and other tracking technology choices:

• Cookies and Other Tracking Technologies. You can set your browser to refuse all or some cookies or similar tracking technologies, or to alert you when such technologies are being used. If you choose to disable or refuse these technologies, some features of the website may not function properly. Some browsers also offer a “Do not Track” (“DNT”) setting that allows you to signal your preference not to be tracked online. Because there is no consistent industry standard for responding to DNT signals, our Services may not respond to or honor those signals.

• Promotions by Colony House. If you prefer not to receive promotional communications from us or to use your information to market our own or third-party products or services, you may opt out at any time by:

• Following the unsubscribe instructions included in our emails;
• Adjusting your communication preferences through your account settings; or
• Contacting us directly at info@colonyhousemotorlodge.com.

Please note that in the event you opt out of promotional communications, we may still send you promotional messages related to your reservations or use of our Services.

• Targeted Advertising by Colony House. If you prefer not to receive advertisements based on your interests or preferences, you may opt out of certain targeted advertising by:

• Adjusting your browser or device settings
• Managing your cookie or tracking preferences through our Services (where available); or
• Contacting us at info@colonyhousemotorlodge.com to request that we limit the use of your information for these purposes.

• Disclosure of Your Information for Third-Party Advertising. If you prefer that we not share your personal information with unaffiliated third parties for their advertising or marketing purposes, you may opt out by contacting us at info@colonyhousemotorlodge.com or by using any opt out mechanisms made available through our Services.  We do not control how third parties collect or use your information for interest-based advertising. However many of these third parties offer tools that allow you manage your preferences or opt out of certain types of targeted advertising.

For example, you can learn more about opting out of interest-based advertising through programs such as those offered by the Network Advertising Initiative (NAI) at https://thenai.org/how-to-opt-out/ , as well as by using browser-based tools such as Global Privacy Control (GPC), where available.

Location Data Choices:

You can choose whether to allow us to collect information about your device’s location through your device or browser settings. If you choose not to allow location access, certain features of our website may not function as intended.

Your State Privacy Rights

Certain U.S. state privacy laws provide residents with additional rights regarding their personal information. These rights may apply only if we are subject to those laws based on factors such as our business operations, the volume of personal information we process, or other statutory thresholds.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
• Data portability.
• Opt-out of personal data processing for:
  • targeted advertising (excluding Iowa);
  • sales; or
  • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
• Either limit (opt-out of) or require consent to process sensitive personal information.

The exact scope of these rights may vary by state. Depending on your state of residence, you may also have the right to appeal a decision we make regarding your privacy request.

If you would like to inquire whether these rights apply to you or to submit a request, please contact us at info@colonyhousemotorlodge.com. We will respond in accordance with applicable law.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

How We Protect Your Personal Information

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure.  If you contact us by email or electronic means, please avoid sharing sensitive information through those channels. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we of course cannot completely guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

How We Retain Your Personal Information

We retain personal information as long as reasonably necessary to fulfill the purposes described in this policy, including processing reservations, providing our services, and complying with legal obligations. We may also retain information as needed to resolve the disputes, enforce our agreements, and maintain the security and integrity of our systems. When personal information is no longer needed, we will securely delete and identify it in accordance with applicable law.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time, and we will provide notice of any such changes to the policy as required by law. The date this  Privacy Policy was last updated is identified at the top of the page. We will notify you of changes to this policy by updating the “last updated” date and posting the updated policy on the Services. We may email or otherwise communicate reminders about this Private Policy, but you should check our Services periodically to see the current policy and any changes we have made to it.

Contact Information

To exercise your rights or ask questions or comment about this Privacy Policy or our privacy practices, contact us at:

Colony House Motor Lodge

3560 Franklin Road SW
Roanoke, VA 24015

540-510-9200

info@colonyhousemotorlodge.com

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